British rock group Radiohead is releasing a special “newspaper” version of their latest album, the King of Limbs.
You might be wondering—what’s a newspaper album?
The King of Limbs newspaper album will feature music on two clear 10-inch vinyl records as well as a CD and MP3s, artwork on large sheet, and 625 small pieces of artwork on blotting paper. The contents are packaged in oxo-degradable plastic packaging.
The album’s artwork, which was said to be inspired by natural forms, forests and Northern European Fairytales, was designed by acclaimed artist Stanley Donwood. The concept of the newspaper album is that it’s a snapshot of where the band is at today, just like how a newspaper reports the news for that day.
On March 28th, Radiohead distributed a free newspaper called “the Universal Sigh,” which featured poetry, artwork and lyrics, to promote the King of Limbs newspaper album.
Some people have already received the newspaper album even though it’s not set to be released until May 9th. It’s $48.00 for the album with MP3 files, and $53.00 for the album with WAV files. You can order it on the band’s site http://www.thekingoflimbs.com/DIUSD.htm
Radiohead are known for their creative approach to music and marketing, and their fans are sure to appreciate this unique album package.
What do you think of the newspaper album concept? Is it something you’d be interested in purchasing, or would you prefer a download or CD version instead?
